The Changing Landscape of Graduate Recruitment and Marketing

November 4
2:00-2:45pm ET

Competition for qualified graduate students is intensifying, and institutions face a complex mix of challenges: fragmented digital marketing channels, the growing influence of AI in student search, shifting international student demand, and questions about the value proposition and ROI of graduate education. Universities are responding by rethinking how they attract and enroll students, adopting new approaches to audience segmentation, marketing channel strategy, and deploying technology. In this moderated session, academic and enrollment leaders will share how they are adapting to these changes and the strategies and tactics that are working best.

Webinar sponsored by Huron Consulting.