A new public relations campaign wants you to think a master’s degree — at least in some disciplines — is a sound investment with myriad benefits.
Enter the Council of Graduate Schools (CGS), a national association aimed at advancing graduate education, whose new public relations campaign seeks to amplify that story. Last fall, it launched “Master’s Degrees at Work,” an effort to educate the public about the importance and value of master’s degrees.
The campaign focuses on five key areas: public K-12 education, advanced manufacturing, healthcare, cybersecurity, and museums and culture.
What do these fields have in common? They’re all growing rapidly in terms of workforce needs, Suzanne Ortega, CGS’s president, explained to BestColleges.