Remapping Graduate Recruitment for 2021: Strategies to Identify and Engage New Applicant Pools

The “map” for graduate recruitment is changing. Even before the COVID-19 pandemic, international applications were declining in many fields, and travel restrictions to the United States signal this trend will continue into the foreseeable future. Institutions need to tap into new and more diverse domestic applicant pools as they adjust their recruitment strategies. How colleges and universities find their bearings and reorient to this new landscape will determine the health of graduate education in the years to come.